Exploring 2022’s UI/UX Tech Product Trends: Personalization, Customization & Beyond

Emma Chandler

Exploring 2022’s UI/UX Tech Product Trends: Personalization, Customization & Beyond

In the swiftly evolving tech landscape, it’s crucial to stay ahead of the curve. That’s why I’m always on the lookout for the latest trends in UI/UX design. As a seasoned blogger, I’ve seen how these trends can revolutionize the way we interact with technology.

In the past few years, I’ve noticed a shift towards more intuitive and user-friendly designs. Tech products aren’t just about functionality anymore – they’re about creating an experience that’s seamless and satisfying for the user.

The Rise of Dark Mode

If you’ve been staying on top of UI/UX trends, you’ve likely noticed a surge in the usage of dark mode interfaces. A dark mode refers to a low-light user interface (UI) that primarily utilizes darker hues, often shades of gray or black, as opposed to lighter colors commonly used in standard versions.

One of the primary reasons behind the popularity of dark mode lies in its perceived benefits for eye strain. Numerous users are finding the use of darker themes more comfortable, particularly under low lighting conditions. This change significantly improves overall app usability, which is a crucial factor in the success of a tech product in today’s competitive market.

Dark mode is also surprisingly beneficial when it comes to energy efficiency. OLED and AMOLED screens, especially, spend less power displaying darker pixels compared to brighter ones. Accordingly, tech users looking to conserve their device’s battery life may opt for dark mode settings.

Let’s take a look at some data showing the rise of dark mode in recent years:

Year Percentage of UI/UX Designs Using Dark Mode
2017 12%
2018 17%
2019 22%
2020 31%
2021 38%

This surge isn’t only limited to UI/UX designs of technical products. Websites and software—like Google, Apple, and Microsoft—are increasingly incorporating dark mode options into their designs.

You may have even noticed the shift towards dark mode in your own tech use. Examples of dark mode in popular apps include Instagram, WhatsApp, and LinkedIn, among others. As a UI/UX professional, keeping up with such trends is essential for staying ahead in the industry and providing users with their preferred mode of interface.

However, creating an effective dark mode interface isn’t as simple as inverting colors. User considerations must be taken into account – text readability, color contrast, and retaining brand identity, are just a few challenges to overcome for effective dark mode implementation. As the trend continues to grow, the emphasis on proper execution rises.

The rise of dark mode is indeed a fascinating trend in the ever-changing UI/UX landscape. As we continue to examine this increasingly prevalent design choice, we’ll delve into more components, such as its impact on accessibility, in the following sections.

Microinteractions in Design

As analysis moves further into the realm of UI/UX trends, it’s important I don’t overlook the intimate moments of user engagement – the Microinteractions. These are subtle design details, generating a satisfying sense of control and awareness, making the user experience more engaging and efficient. These aren’t mere garnishing; they’ve become a central feature of successful digital products.

When you toggle a switch on your smartphone, receive feedback from a form, or even refresh your email inbox – you’re experiencing microinteractions. They guide users, provide feedback, prevent errors, and even add an element of delight. Recently, microinteractions have seen a surge in popularity among designers and users alike, as they make digital experiences more intuitive and addictive.

Designing good microinteractions often requires an understanding of human behavior and psychology. They work on the principle of cause and effect – each user input triggers a corresponding response. Microinteractions, when used effectively, reduce cognitive load, making users feel comfortable while interacting with a product.

Look at the widely popular ‘pull-to-refresh’ feature we use in most social apps today. It’s a microinteraction that has almost become an industry standard, a perfect example on keeping users engaged and coming back.

Foreseeing the adoption and effectiveness, several tools have been developed to aid designers in seamlessly integrating these microinteractions into their designs. Tools like Adobe XD, Framer, InVision Studio are enabling designers to create and experiment with microinteractions more easily than ever before.

The rise and importance of creating microinteractions extends far beyond just a trend; it’s become a staple in present day UI/UX. The contribution they make to improved user experiences and ultimately, the broad application in successful and loved products indicates this. Staying updated and harnessing the power of microinteractions in UI/UX design only adds to an understanding of evolving user preferences and industry success trends.

Voice User Interface (VUI) Integration

As we delve deeper into the myriad of trends floating around UI/UX design, one can’t bypass Voice User Interface (VUI) Integration. It’s an innovation that’s gaining rapid acceptance, pushing designers to re-evaluate their design methodologies. The advent of voice assistants like Alexa, Siri, and Google Assistant is central to this shift.

VUI essentially allows users to interact with a system through voice commands. It’s a groundbreaking approach, stepping away from traditional screen-based interfaces. Here, speech recognition software takes center stage, bringing forth a dynamic, audio-centric user experience.

As a UI/UX professional, I believe the beauty of VUI lies in its simplicity and intuitiveness. It reduces the barriers between users and the system, cutting down on visual cognitive load. A well-designed VUI becomes invisible to users, providing them a frictionless, hands-free navigation experience. Here are a few of its key advantages:

  • Hands-free interaction: Users are no longer required to navigate touch screens. It’s particularly useful in situations where physical interaction is inconvenient or impossible, like driving.
  • Accessibility: VUI opens up technology access to visually impaired users, as well as those who struggle with traditional interfaces.
  • Ease of use: Voice commands are inherently intuitive and natural.

The challenge, however, lies in creating a VUI that understands and responds to users accurately. Misinterpretation of user commands can lead to frustrating experiences. It’s here that machine learning and Natural Language Processing (NLP) come into picture. These technologies are powering advancements in speech recognition, making VUIs smarter, more intuitive, and more personalized.

My observation of the design industry leads me to believe that the future of VUI is steeped in personalization. Speaking to your device and receiving tailored responses sounds like something out of a sci-fi flick, but it’s fast becoming a reality. The prospect of such user-centric, intuitive UI is exciting. So, it’s no surprise that VUI integration also features among crucial UI/UX design trends. Even as machine learning and NLP refine themselves, I eagerly await the day when verbal misinterpretations in VUI design will be a thing of the past.

Augmented Reality (AR) Experiences

Another trend I’ve seen rapidly gaining momentum is the enhancement of UI/UX designs through Augmented Reality (AR) experiences. AR is an innovative technology that overlays virtual elements on users’ real-world view, offering a blend of virtual and real, to create immersive experiences. It’s altering how users interact with digital products, services, and platforms, thereby shaping the UI/UX design landscape.

The beauty of AR lies in the creation of interactive user interfaces that can engage users on a deeper level. The gaming industry is where AR has had a significant impact, with games like Pokémon Go demonstrating the appeal and potential of AR interfaces. The technology isn’t restricted to gaming alone; retailers, architects, and educators are among the other industries leveraging AR for a more enhanced user interface.

For instance, Ikea Place is an AR-based application that allows users to place furniture in their room virtually, giving them a sense of scale and design before making a purchase. This is a great example of how AR is directly impacting UI/UX design by offering a more interactive, personalized, and immersive buying experience.

But it’s not just about creating novelty experiences. AR’s vast potential also lies in addressing accessibility issues and creating inclusive design experiences. Applications like Google Translate use AR to translate foreign text in real time, breaking language barriers and making the world more accessible.

Yet, AR integration comes with its unique set of challenges. Designing realistic AR experiences that seamlessly blend with the real world requires a significant understanding of the technical and aesthetic aspects. Additionally, data privacy and security concerns surrounding AR need careful scrutiny.

The future of UI/UX design clearly indicates an increased integration of AR experiences. AR brings the digital and real world closer together, making interface design more contextual, personalized, and spatial. Its burgeoning adoption across different sectors underscores the need to stay abreast with AR integration as an essential part of the UI/UX design toolkit. The next wave of design revolution is upon us, and it’s palpably interactive, immersive, and inclusive.

Personalization and Customization

One key trend defining modern UI/UX design is the emphasis on personalization and customization. Brands are tapping into technologies like AI and Data Analytics to deliver highly individualized experiences, which makes consumers feel valued and understood.

Traditionally, user interfaces were made to fit all sizes, but it’s evident that a ‘one size fits all’ approach doesn’t cut it anymore. Exact Design reported 33% of users abandoned a business relationship last year because personalization was lacking. The competitive edge now lies in creating products that adapt to each user’s unique preferences and habits.

When I talk about personalization, I don’t mean merely inserting the user’s name into an email subject line. It’s about using the data we have at our disposal in an intelligent way. I’m referring to monitoring user behavior in-app, and employing sophisticated algorithms to predict future actions, then tailoring the interface accordingly. For instance, Netflix’s recommendation engine is a prime example.

Likewise, customization enables the user to modify the design and functionality according to their needs. Here, the power lies in the user’s hands. For example, Slack, the communication tool, allows users to tweak settings, adjust notifications, reorder channels, and more. This level of customization delivers user-centric experiences, increasing user satisfaction and product usage.

Enhanced personalization and customization also bring in the possibility of an AR-integrated UI/UX design, taking the user experience a notch higher. But that’s a story for another time. For now, we know that this demand for more personalized and customizable interfaces will continue to shape UI/UX design trends.

Moving forward through 2022, designers aren’t just here to make eye-pleasing designs. We’re here to leverage technology, use data intelligently, and meet users’ specific needs. To retain users and ensure their satisfaction, personalizing the digital journey and allowing users to customize their experiences is key — no doubt about it. There’s no turning back from here on out; the UI/UX design space will only become more dynamic, intricate, and user-focused.


As we’ve navigated through the landscape of modern UI/UX design, it’s clear that personalization and customization are key. Driven by AI and Data Analytics, these trends are reshaping how brands interact with users. No longer is it enough to offer a ‘one size fits all’ solution. Instead, we’re seeing a move towards individualized experiences, with brands like Netflix leading the way.

Furthermore, the power of customization is undeniable. By allowing users to tweak designs and functionalities, we’re seeing increased satisfaction and product usage. And let’s not forget the potential of AR, which could take user experiences to a whole new level.

As we look towards 2022, the focus is clear: leverage technology, utilize data intelligently, and meet users’ specific needs. It’s an exciting time to be involved in UI/UX design and I can’t wait to see what the future holds.

Emma Chandler